Making Your Website Work – Social Media Best Practices

So you’ve decided to set up a new business, the idea is good, the bank has given you the green light and everything is looking peachy. Wait a minute haven’t you forgotton something? Yes, thats right – your trousers! With all that excitement you clean forgot to put any on this morning. Anything else you air brained fool? Yes 5 points there at the back – what you need above all else is an unforgettable look to knock the competition dead.

Website builders are typically more affordable than going out and buying your own hosting and domain name and they are always cheaper than any web design company. This is the main reason that more and more people are drawn to these services every day. You can almost always get started for free and then if you are looking for more advanced features or services, you pay a small yearly or monthly fee… usually far less than that of a traditional company.

When you use a free website builder, you can quickly and easily get started without paying any money. Some companies require that you provide a credit card upon signing up but the better ones do not require any commitment. All you will do is provide a name and email address and you’ll have a website to begin editing. This is great because you can start building a website without spending money at all. You can learn the system and test the waters without having to put the money forward and risk not being able to build a website.

Finally, depending on what kind of website you are constructing, you may be interested in creating a revenue stream from displaying ads. You want to display those ads prominently and give them as much exposure as possible to help try to generate more money. Therefore, your best or most important ads should also be above the fold.

Once a budget is approved and an agreement is signed, then 50% down payment is expected on the project. Please ensure that the budget is in place for down payment and once the design has been completed, the final payment is expected before the website is uploaded.

Well, you can call a few website design ers, or some web SEO experts, but that’s really only the tip of the iceberg. You need to look for someone who can address every aspect of your website, from affordable website design packages, to keywords, to traffic, to content, to navigation, to marketing.

Poor navigation/usability. Just as having no search features, poor navigation or user interface may bring confusion or difficulty (and annoyance) to visitors.

Don’t change your logo’s color on every piece of collateral. Make sure to use the same fonts on each datasheet, brochure, and business card. Spell your name the same each and every time. While it’s tempting to change it up (hey, we all get bored sometimes), building brand equity is a slow process that can be reversed in seconds. People associate your brand with the colors, fonts, typeface, and graphics that you use. Changing any of these elements signals to consumers that this company doesn’t have it together and therefore can’t be trusted with their business.


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