In a word, Web 2.0 is the name given to the post dot-com boom and bust of Internet growth. It’s been impressive, hasn’t it? Companies like eBay, PayPal and Amazon.com have proven that business can be conducted on the Web and it can be profitable. Now the rest of us can have our turn.
While examining the beginning part of the email address you should look for any initials, nick names, or middle names that you recognize. If you don’t recognize the first part of the email the next thing you should look at is the domain name. Ask yourself if you recognize the domain name or if it looks similar to a company you know.
Twitter – Twitter has a “Find People” category that allows you to locate your email contacts that may already be using Twitter. You are given 140 characters to shout out what is going on in your world today.
Calls to action are important to incorporate in your sales copy. These can be in the form of special offers, discounts, signing up for your blog feed, responding to a survey, beta testing and/or participating in a study.
You can also leverage online blogs in your niche to get more backlinks to your site. You can make comments on other see my interests with your link or even write guest posts on them. Just make a habit of doing this, and your site will soon have hundreds of relevant links pointing at it.
We online blogs recommend that you build your site in a modular way. Just think of a site built out of Lego blocks. Every page on your site will consist of a lot of Lego blocks and you can use the same Lego blocks on each of your pages.
Let’s say for example you want to change your top header. Most websites navigation bar at the top. If you are using a modular site that uses Lego blocks, then one Lego block would be for your top header. Now you can just update this one Lego block and the header on all of your 68 pages is automatically updated.
Integrating Web 2.0 into your company’s marketing plans is smart business. Learning how to develop content is the next step in utilizing social media for a small business. Next time we’ll talk about how to develop content, and how to efficiently and effectively utilize that content across your different applications. So until then, happy marketing!